Auto Zone
Rebranding & Repackaging
The rebranding and repackaging of Auto Zone creates a tactile experience with an approachable and intuitive automotive environment. The concept of inclusive learning will introduce new customers to Auto Zone as solid and generational choice in mobile maintenance.
The six key attributes based around the rebranding and repackaging were:
Tactile, Intuitive, Inclusive, Solid, Generational, Automotive
